Keyword Tracking

Your target keywords, organized and ready for reporting.

Track the keywords that matter for each client. Use them to structure keyword reporting, prioritize optimization work, and deliver client-ready performance data inside shareable SEO reports.

What you get

Keep a clean target keyword list per client (agency-friendly)
Use keywords to power reporting and prioritization workflows
Share keyword performance in client reports via link (no PDF required)

Add My Target Keywords See keyword reporting

50k+

Keywords Tracked

<1 min

Setup Time

100%

GSC Accuracy

“Finally, keyword reporting that shows clients what matters instead of overwhelming them with every query from Search Console.”

— David R., SEO Manager

What Keyword Tracking Does (and What It Does Not)

Keyword Tracking lets you maintain a structured list of target keywords for each client. These keywords become the foundation for reporting views and prioritization workflows.

What It Does

Stores your target keywords per client
Each client has their own keyword list, scoped to their account.
Powers keyword reporting
When you generate reports, the keywords section pulls from this list combined with Search Console data.
Keeps teams focused
Instead of drowning in every query from GSC, you report on the keywords that actually matter.

What It Does Not Do

This is not a standalone SERP rank tracker. It's a reporting and prioritization layer that uses your target keyword set to keep SEO work focused. If you need daily position monitoring with historical graphs, that's a different category of tool.

Keyword Tracking is designed to answer "how are our target keywords performing in Search Console?" rather than "what position do we rank for right now?"

What You Track

Keywords are stored as structured client data. Here's what you can capture for each keyword.

Target Keywords (Per Client)

Field	Description
Keyword text	The search term you're tracking
Priority	High, medium, or low importance
Intent or funnel stage	Informational, commercial, transactional (recommended for organization)
Notes	Which page it maps to, optimization status, or other context

Client-Scoped Storage

Every keyword belongs to a specific client. When you add keywords, they're stored against that client's record and retrieved when generating reports. Keywords from Client A never appear in Client B's reports.

This structure supports agencies managing dozens of clients without keyword lists bleeding across accounts.

Organize Keywords by Client, Theme, and Priority

A keyword list is only useful if you can navigate it. Here's how to keep lists organized.

Grouping Patterns

By service line

Group keywords around specific offerings.

Example: "roof repair," "roof inspection," "emergency roof repair" under a "Repair Services" theme

By location intent

Separate geo-modified keywords from general terms.

Example: "plumber San Diego" vs "how to fix a leaky faucet"

By funnel stage

Distinguish informational queries from commercial intent.

Example: "what is managed IT" (informational) vs "managed IT services pricing" (commercial)

By priority tier

Flag the keywords that matter most.

P1: Core revenue-driving terms
P2: Important but secondary
P3: Nice to track, lower priority

Ownership Is Clear

Every keyword list is owned and scoped to a single client. There's no shared keyword pool. This keeps reporting clean and prevents data from mixing across accounts.

How Keywords Show Up in Reports

Keywords power a dedicated section inside SEO reports. Here's how it works in both admin and client-facing views.

Inside the Admin Report View

When you generate or view a report, the Keywords section pulls from:

The client's target keyword list
Search Console performance data for those keywords (clicks, impressions, CTR, position)

You see how target keywords are performing, not just a raw dump of every query GSC recorded.

Inside the Shareable Client Report Link

Clients can view keyword performance via the shared report link. They see the same Keywords section you do—filtered to the target list, with performance metrics and trends.

No login required. They open the link and see their keyword data.

What Clients See (Walkthrough)

Keywords tab

Opens the keyword performance view

Top keywords

Target keywords ranked by clicks, impressions, or your chosen metric

Trends and opportunities

Movement indicators, CTR opportunities, position changes

Notes and actions

Your recommendations or context per keyword

How Often Keyword Reporting Updates

Freshness depends on two factors: when you last refreshed the report, and whether Google access is valid.

Keyword List Updates

When you add, edit, or remove keywords from a client's list, those changes apply immediately. The next report you generate or refresh will reflect the updated list.

Keyword Performance Updates

Performance data (clicks, impressions, CTR, position) comes from Search Console. When you refresh a report, the system pulls the latest available GSC data for your target keywords.

If Google Access Expires

Keyword reporting doesn't break the entire report. If the Google OAuth token expires, the Keywords section shows an empty state with a prompt to reconnect. The rest of the report still loads with available data.

Once you reconnect and refresh, keyword performance data returns.

No Fixed Cadence Promised

Keyword reporting updates when you refresh reports and when Google access is active. The system doesn't poll GSC on a fixed daily or weekly schedule independent of report generation.

Add Keywords in Minutes

Getting started is straightforward.

Create or Open a Client

Navigate to the client you want to add keywords for. If the client doesn't exist yet, create them first.

Add Target Keywords

Go to the Keywords section and add your list. Bulk paste is encouraged—drop in a list of keywords and the system parses them.

Group by Theme and Priority

Organize keywords by priority level (P1, P2, P3) or by theme (service line, location, funnel stage). This makes reporting more actionable.

Generate a Report and Review

Generate a report for the client. Open the Keywords section to confirm your target keywords appear with Search Console data.

Keywords are client-scoped and retrieved when you build reports. Once added, they're available for every report you generate for that client.

Troubleshooting Keyword Reporting

When keyword data doesn't look right, here's where to check.

Keywords Not Showing in the Report

Likely cause: Report wasn't refreshed after adding keywords, or keywords weren't added to the client's list.

Fix: Confirm keywords exist in the client's Keywords section. Then refresh or regenerate the report.

Keywords Tab Shows an Authentication Message

Likely cause: Google OAuth token expired.

Fix: Go to Google Accounts and reconnect. Then refresh the report. Keyword data will return once access is restored.

Client Sees a Blank Keywords Section in Shared Report

Likely cause: The share link is valid, but keyword data isn't available due to expired Google auth or a stale cached snapshot.

Fix: Reconnect Google access, refresh the report to pull fresh data, then confirm the shared link reflects the update.

Keyword Performance Looks Outdated

Likely cause: Report hasn't been refreshed recently.

Fix: Refresh the report to pull the latest Search Console data for your target keywords.