SEO Reporting Dashboard
One dashboard. All the metrics that matter. Client-ready in minutes.
Combine Google Analytics 4 and Search Console data into a single report view. Use templates to keep reporting consistent across clients, track KPIs with period comparisons, and share read-only reports via a public link—no client login required.
1,200+
Reports Generated
<60 sec
Average Build Time
4.8★
User Rating
“We were spending hours every month compiling spreadsheets for client reports. Now we generate everything in under a minute and clients can view it via a simple link.”
— Sarah M., Agency Owner
What the SEO Reporting Dashboard Does
A report management and visualization tool built for agencies and in-house teams who need to communicate SEO performance clearly.
Reports are generated per client with configurable sections, date ranges, and KPI tracking. The goal is to replace manual spreadsheet reporting—no more compiling screenshots, copying data between tabs, or rebuilding the same report structure every month.
Who It's For
Agencies
Deliver consistent, client-ready reports without rebuilding from scratch each month. Share reports via public link so clients can view without logging in. Clone templates across accounts to keep formatting uniform.
In-House Teams
Give stakeholders the metrics they care about without drowning them in data. Track KPIs over time, flag declines, and provide actionable summaries that translate to business outcomes.
Local Businesses
Track performance across locations with optional Google Business Profile metrics. Report on local visibility alongside organic traffic and keyword rankings.
Data Sources Supported
The dashboard pulls from the sources that matter for SEO reporting. Connect via Google OAuth and data flows into your reports.
| Data Source | What You Get |
|---|---|
| Google Analytics 4 (GA4) | Sessions, users, engagement metrics, conversions, and traffic behavior |
| Google Search Console (GSC) | Impressions, clicks, CTR, average position, query and page performance |
| PageSpeed Insights | Core Web Vitals diagnostics and performance scoring |
| Google Business Profile (optional) | Impressions and actions for local reporting |
Connect once per client. Data syncs when you generate or refresh reports.
Metrics Supported (GA4 + GSC + Performance)
These are the metrics that map to stakeholder conversations and KPI tracking.
Google Analytics 4 Metrics
- Sessions:Total visits in the reporting period
- Users:Active users (new and returning)
- Pageviews:Total page views across the site
- Bounce rate:Single-page session percentage
- Session duration:Time spent per session
- Conversions:Goal completions and conversion events
Google Search Console Metrics
- Impressions:How often pages appeared in search results
- Clicks:How often users clicked through from search
- CTR:Click-through rate (clicks / impressions)
- Average position:Mean ranking position for queries
- Query performance:Top queries by clicks, impressions, position
- Page performance:Top landing pages from organic search
PageSpeed and Technical Performance
LCP (Largest Contentful Paint)
Loading performance
INP (Interaction to Next Paint)
Responsiveness
CLS (Cumulative Layout Shift)
Visual stability
Optional Modules
Content gap insights
Surface summaries from your AI Content Gap Analysis to show which pages need content improvements. Positions audit findings alongside performance data.
What's Inside the Dashboard
Reports are built from configurable sections. Here's what each section shows and why it matters.
Executive Summary
What it shows
Plain-English performance overview with key takeaways—traffic trends, ranking movement, and notable changes.
Why it matters
Stakeholders want the headline, not the spreadsheet. This section tells them what happened and what it means.
Action it enables
Quick status updates for executives who don't have time to dig into data.
Traffic Overview
What it shows
GA4 sessions, users, pageviews, engagement metrics with period-over-period comparison.
Why it matters
Answers "is traffic up or down?" with context.
Action it enables
Identify traffic trends and correlate with campaign or content changes.
Keyword Performance
What it shows
GSC clicks, impressions, CTR, average position. Top queries and top landing pages with movement indicators.
Why it matters
Shows which keywords are driving traffic and which are improving or declining.
Action it enables
Prioritize keyword optimization, identify quick wins, and track ranking progress.
Technical and Performance
What it shows
Core Web Vitals status (LCP, INP, CLS), PageSpeed scores, and priority technical issues.
Why it matters
Performance affects rankings and user experience. This section keeps technical health visible.
Action it enables
Route technical issues to developers with clear priority.
Opportunity Insights
What it shows
Quick-win opportunities—high impressions with low CTR, positions 8-20 that could move to page one, declining pages that need attention.
Why it matters
Not all metrics require action. This section highlights where action will have impact.
Action it enables
Focus optimization efforts on the highest-leverage pages and queries.
Annotations and Updates
What it shows
Notes about what changed during the reporting period—content published, technical fixes deployed, campaigns launched.
Why it matters
Context makes data interpretable. A traffic spike means nothing without knowing what caused it.
Action it enables
Connect performance changes to specific actions for clearer attribution.
Local Reporting
Google Business Profile metrics—impressions, website clicks, calls, direction requests—by location. Local businesses need visibility into GBP performance alongside organic search.
Attribution Summary
Traffic source breakdown showing organic, paid, referral, and direct traffic. Includes channel distribution and source attribution for clear performance insights.
Report Templates That Scale Across Clients
Templates save a standard report configuration—sections, defaults, and structure—so you can generate consistent reports without rebuilding each time.
How Templates Work
- 1
Build a report with the sections and layout you want
- 2
Save it as a template
- 3
Clone the template for new clients
- 4
Adjust client-specific details (properties, date ranges) without changing the structure
Typical Templates
| Template | Use Case |
|---|---|
| Monthly SEO Performance Report | Standard client update with traffic, keywords, and opportunities |
| Quarterly Executive Review | High-level summary for leadership with KPIs and strategic takeaways |
| Local SEO + GBP Report | Local business reporting with GBP metrics and location breakdowns |
| Technical Performance Report | Core Web Vitals focused for dev teams or technical stakeholders |
| Launch/Migration Monitoring Report | Pre/post tracking for site launches, migrations, or major changes |
Templates keep reporting consistent across account managers. New team members can generate reports that match your standard without extensive training.
KPI Tracking That Stakeholders Understand
KPIs turn data into decisions. The dashboard presents KPIs as tiles with current period values, comparison to previous period, and movement indicators.
What KPI Tracking Looks Like
Current vs. previous period
See this month's sessions compared to last month
Movement indicators
Decline alerts
Flags when KPIs drop below thresholds
Trend context
Is this a one-month blip or longer trend?
Recommended KPI Bundles
Core SEO KPIs (most clients)
- GA4 sessions
- GSC clicks
- CTR
- Average position
Content Performance KPIs (content-heavy sites)
- Top landing pages by traffic
- Page-level CTR opportunities
- New content performance
Technical Performance KPIs (sites with CWV issues)
- LCP status and trend
- INP status and trend
- CLS status and trend
Local KPIs (local businesses)
- GBP impressions
- Website clicks from GBP
- Calls and direction requests
Pick the KPIs that matter to each client. Not every report needs every metric.
Share Reports with Clients and Teams
Reports are only useful if the right people see them. The dashboard supports sharing, collaboration, and exports.
Shareable Report Link
Generate a unique public URL for any report. Clients can view the report in read-only mode without logging in.
- Enable/disable sharing
- No login required
- Live data (updated when you refresh)
Comments and Approvals
Add comment threads to reports for discussion. Use optional approval statuses (pending, approved, needs revision) to track sign-off workflows.
Useful for agencies that need client approval before publishing or acting on recommendations.
Exports
Generate a downloadable PDF for offline viewing, email attachments, or branded deliverables.
Share link for live, interactive viewing
PDF export for formal deliverables, archives, or clients who prefer documents
Share via link or export as PDF
How to Generate a Report in Minutes
Five steps from start to share.
Choose Client
Select the client you're reporting on. Each client has their own connected properties and report history.
Select Date Range
Choose a preset (7 days, 28 days, 30 days, 90 days) or set a custom range. Enable comparison period (previous period, same period last month, same period last year).
Choose Sections
Select which sections to include. Use a template for consistency or customize section by section.
Generate Report
Data pulls from connected sources and caches for the report. Generation typically takes seconds to a minute depending on data volume.
Share or Export
Enable the share link and send it to clients. Or export PDF for formal delivery.
Refreshing Reports
Reports use cached data. To update with the latest GA4/GSC data, click Refresh. This pulls fresh data and updates all metrics.
Generate in under a minute • No spreadsheets required
Built to Handle Missing Data and Token Issues
Real-world reporting means dealing with expired tokens, missing properties, and partial data. The dashboard handles these gracefully.
Partial Data Loading
If one data source fails (expired token, disconnected property), the report still loads. Sections with available data display normally. Sections with missing data show clear indicators explaining what's missing and how to fix it.
Clear Error Guidance
Instead of a broken page, you see actionable messages:
- "GA4 data unavailable — reconnect Google account"
- "Search Console token expired — reauthorize access"
- "PageSpeed data not loaded — rerun analysis"
Cached Public Reports
Share links use cached data. If a token expires after you generate a report, the public view still works. Clients see the last successful data pull, not an error page.
Troubleshooting Common Setup Issues
When something isn't working, here's where to look.
"No GA4 Data Showing"
Likely cause: GA4 property not connected or wrong property selected.
Fix: Go to Google Accounts/Properties settings. Verify the correct GA4 property is connected and selected for this client.
"No GSC Keywords Appearing"
Likely cause: Search Console token expired or property mismatch.
Fix: Reconnect your Google account to refresh the token. Verify the GSC property matches the client's domain.
"PageSpeed Data Missing"
Likely cause: URL not valid, API limit reached, or analysis not run.
Fix: Verify the URL is correct and publicly accessible. Rerun the PageSpeed analysis. If you're hitting API limits, reduce scope or wait before retrying.
"Share Link Not Working"
Likely cause: Sharing disabled or link slug invalid.
Fix: Check that sharing is enabled for this report. Regenerate the share link if needed.
"Report Shows Old Data"
Likely cause: Report hasn't been refreshed since the last data sync.
Fix: Click Refresh to pull the latest data from connected sources.
SEO Reporting Dashboard FAQs
Common questions about the reporting dashboard.
Still have questions? The best way to understand the dashboard is to build a report.
Build My ReportBuild Your First SEO Dashboard Report
Stop compiling spreadsheets. Combine GA4 and Search Console into a single client-ready report with KPI tracking, period comparisons, and shareable links.
Reports generate in under a minute • Share via link or PDF