Privacy Policy

1. Introduction

Search Insights Hub ("we," "us," or "our") operates the Search Insights Hub platform (the "Service"), a comprehensive SEO reporting platform that integrates with Google Analytics, Search Console, and PageSpeed Insights to provide automated client reporting.

This Privacy Policy describes how we collect, use, and protect your information when you use our Service. By using our Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

• Account registration information (name, email address, company details)
• Google OAuth credentials for accessing Google Analytics and Search Console
• Client website information and reporting configurations
• Payment and billing information (processed by third-party payment processors)
• Communications with our support team

2.2 Information We Collect Automatically

• Usage data and analytics about how you interact with our Service
• Device information (IP address, browser type, operating system)
• Log files and technical data for service maintenance and security
• Cookies and similar tracking technologies

2.3 Information from Third-Party Services

• Google Analytics data (website traffic, user behavior, conversion metrics)
• Google Search Console data (search performance, indexing status, technical issues)
• PageSpeed Insights data (website performance metrics)
• Authentication data from Google OAuth services

3. How We Use Your Information

We use the collected information for the following purposes:

• To provide and maintain our SEO reporting services
• To authenticate users and manage user accounts
• To generate automated SEO reports and analytics
• To improve our Service functionality and user experience
• To communicate with you about your account and our services
• To provide customer support and respond to your inquiries
• To detect, prevent, and address technical issues and security threats
• To comply with legal obligations and enforce our Terms of Service
• To send you marketing communications (with your consent where required)

3.5 Google User Data - Sharing, Transfer, and Disclosure

What Google Data We Access

When you connect your Google account to Search Insights Hub, we request read-only access to:

• Google Analytics Data: Website traffic, user behavior, conversion metrics, and performance data from your Analytics properties
• Google Search Console Data: Search performance, keyword rankings, indexing status, and technical SEO information
• Basic Profile Information: Your email address and profile name for authentication purposes

How We Use Your Google Data

We use your Google data exclusively for the following purposes:

• Generating automated SEO reports and analytics dashboards within your account
• Displaying your website performance metrics and search visibility data
• Creating client reports that you specifically request through our platform
• Providing you with insights and recommendations based on your SEO data

Data Sharing and Third-Party Access

We do NOT share, sell, rent, or disclose your Google user data to any third parties for their marketing purposes.

Your Google data is kept strictly confidential and is only accessible to:

• You: Through your authenticated account on our platform
• Your authorized team members: If you explicitly grant them access within our platform
• Our technical infrastructure: Only for the purpose of processing and displaying your data (see Data Transfer section below)

Data Transfer and Storage

Your Google user data is transferred and stored as follows:

• Infrastructure Provider: Vercel (serverless deployment platform) and Supabase (PostgreSQL database)
• Data Location: United States (AWS/Vercel infrastructure)
• Transfer Method: All data transfers occur over encrypted HTTPS connections
• Storage Duration: Your Google Analytics and Search Console data is cached temporarily to generate reports. We do not permanently store your raw Google data beyond what is necessary for report generation and display
• Access Tokens: Your Google OAuth tokens are stored securely with encryption and are only used to access your data when you explicitly request it through our platform

Data Disclosure

We will only disclose your Google user data in the following limited circumstances:

• With Your Explicit Consent: When you specifically authorize us to share your data
• Legal Requirements: When required by law, court order, or government regulation
• Protection of Rights: To protect our legal rights, prevent fraud, or ensure platform security

We will never sell your Google user data to third parties under any circumstances.

Your Control Over Google Data

You maintain full control over your Google data:

• Revoke Access: You can disconnect your Google account at any time through our platform settings or through your Google Account Permissions
• Data Deletion: When you disconnect your Google account, we will delete your cached Google data within 30 days
• Limited Scope: We only request read-only access to your data - we cannot modify or delete anything in your Google Analytics or Search Console accounts

Data Security Measures

We implement industry-standard security measures to protect your Google user data:

• OAuth 2.0 authentication with secure token storage
• Encrypted data transmission (HTTPS/TLS)
• Secure database encryption at rest
• Regular security audits and monitoring
• Restricted access to Google data by our technical systems only

4. Your Data Protection Rights

You have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data in a structured format
• Objection: Object to certain processing activities
• Restriction: Request restriction of processing under certain circumstances

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

6. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us: