AI Content Gap Analysis
See what competitors cover. Know what your page is missing.
Identify the sections, entities, and depth that competitor pages include for your target queries—then get a prioritized action plan to close the gaps. No guesswork. No arbitrary scores. Just evidence-based recommendations you can implement.
500+
Analyses Run
5-10 min
Analysis Time
5x
Sampling per Query
“We finally have evidence-based content briefs instead of guesswork. The gap analysis showed us exactly what competitors covered that we were missing.”
— Alex P., Content Director
What AI Content Gap Analysis Means
Content gap analysis answers a simple question: what do competitor pages cover that yours doesn't?
You start with a set of queries that matter to your business. The tool identifies which competitor pages consistently surface for those queries. Then it compares those competitor pages to your target page and highlights the gaps—missing sections, missing entities, missing depth.
The output isn't a score you can't explain. It's a list of specific things to add, expand, or restructure.
This is not rank tracking. This is not a visibility score. It's structured comparison that shows you exactly where your content falls short and what to do about it.
Why We Built It This Way
We used to offer AI visibility scoring. We stopped.
The problem: AI-generated responses vary from run to run. Ask the same question twice, get different citations. That makes "visibility scores" unreliable—you'd see swings that reflected model randomness, not actual changes to your content or competitive position.
Gap analysis focuses on what you can actually control: your content's structure, coverage, entity inclusion, and depth. These are measurable. They're actionable. And they don't fluctuate based on which way the AI model's dice rolled that day.
How Competitor Discovery Works (and Why Consensus Matters)
Finding the right competitors to compare against is the foundation of useful gap analysis. Here's how the system identifies them.
Query Sampling
For each query you provide, the tool runs multiple samples—typically 5 per query. Each sample captures which URLs the AI surfaces as relevant sources.
Consensus Ranking
Competitor URLs are ranked by how frequently they appear across samples. A URL that shows up in 4 out of 5 samples is more likely a consistent competitor than one that appears in 1 out of 5.
Confidence Bands
URLs are grouped into confidence levels based on frequency, helping you focus on the most reliable competitive comparisons.
Example
If you're analyzing the query "best project management software," and Asana's comparison page appears in 4/5 samples while a random blog post appears in 1/5, the system treats Asana as a higher-confidence competitor.
Confidence Levels
This approach doesn't eliminate variability—AI outputs will always have some randomness. But consensus sampling reduces the noise significantly, giving you competitors worth analyzing rather than one-off anomalies.
What the Analysis Compares
Once competitor pages are identified, the tool extracts structured data from each page and compares it against your target page. Here's what gets measured.
Missing Headings and Sections
The analysis extracts H1, H2, and H3 headings from competitor pages and identifies sections your page doesn't include.
If three high-confidence competitors all have a section on "Pricing Comparison" and your page doesn't, that's a gap. You'll see exactly which headings to consider adding.
Missing Entities and Key Terms
Entities are the specific things your content references—product names, concepts, people, technical terms, locations. The tool identifies entities that competitors mention consistently but your page omits.
This isn't keyword stuffing. It's coverage. If competitors discussing "project management software" all mention integrations with Slack, Jira, and Google Workspace, and your page mentions none of them, that's a gap in topical completeness.
Content Depth Gap
Raw word count isn't the goal, but significant depth differences matter. If competitor pages average 2,500 words with detailed sections on implementation, and your page is 600 words with surface-level coverage, that's a depth gap worth closing.
The analysis flags depth differences and ties them to specific sections, so you know where to expand—not just that you should "write more."
Trust and Extraction Confidence
Not all pages extract cleanly. If a competitor page is heavily JavaScript-rendered or blocks extraction, the analysis flags low confidence for that source.
You'll know which comparisons are reliable and which should be interpreted cautiously.
What You Get (Sample Outputs)
The analysis produces structured outputs designed for action, not just observation.
Gap Score (0-100)
A composite score showing how much your page differs from the competitor consensus. The score breaks down into components:
Headings gap
Missing sections
Entities gap
Missing terms
Depth gap
Content shortfall
Trust penalty
Low confidence adj.
Example:
Gap Score 67 — Headings gap: 22 points, Entities gap: 31 points, Depth gap: 14 points
Missing Sections List
A list of H2 and H3 headings that competitors include but your page doesn't.
Example output:
- • Add H2: "Pricing and Plans"
- • Add H2: "Integration Options"
- • Add H3: "How to Migrate from [Competitor]"
- • Add H3: "Enterprise vs Small Business Features"
Missing Entities List
Terms and concepts competitors reference that your page omits.
Example output:
- • Missing entity: "Slack integration"
- • Missing entity: "SOC 2 compliance"
- • Missing entity: "mobile app"
- • Missing entity: "free trial"
Prioritized Recommendations
Specific actions ranked by impact:
"Add a 'Pricing Comparison' H2 section—3/3 high-confidence competitors include this"
"Mention 'API access'—referenced by 4/5 competitors"
"Your 'Features' section is 120 words; competitor average is 450 words"
"Consider adding an FAQ addressing 'Is [product] free?'"
Competitor URL List with Frequency Badges
The competitor pages used for comparison, with consensus frequency visible:
| Competitor URL | Frequency | Confidence |
|---|---|---|
| asana.com/compare | 5/5 | High |
| monday.com/project-management | 4/5 | High |
| clickup.com/blog/best-tools | 3/5 | Medium |
| techradar.com/best/pm-software | 2/5 | Medium |
Exports
All outputs available as:
CSV export
For spreadsheets, project management tools, and reporting
Markdown export
For briefing writers, developers, or feeding into other tools
How to Use the Findings to Improve Performance
Gap analysis is only valuable if you act on it. Here's a practical workflow.
Start with High-Confidence Competitors
Focus your comparison on URLs that appeared in 4/5 or 5/5 samples. These are the pages consistently surfaced for your target queries—the ones actually competing for attention.
Implement Missing Sections First
Structure drives both user experience and search understanding. If multiple competitors include a "Pricing" or "How It Works" section and you don't, add it. Structural gaps are usually the highest-impact fixes.
Add Missing Entities Naturally
Don't force keywords. Review the missing entities list and incorporate relevant terms where they fit naturally. If competitors mention "API access" and your product has an API, that's an obvious addition.
Close Depth Gaps When It Improves Usefulness
More words isn't always better. But if your "Features" section is 100 words and competitors average 400 words with specific details, expanding that section probably helps.
Add Answer Blocks and FAQs Where Relevant
If the entity or section analysis suggests common questions competitors address, consider adding FAQ sections or direct answer blocks.
Re-Run the Analysis
After implementing changes, run the analysis again. Your Gap Score should decrease. If it doesn't, review which gaps remain and prioritize the next round of improvements.
Built for Agencies and In-House Teams
Agencies
Run competitor gap analysis for multiple clients without rebuilding your research process each time. Export missing sections and entities directly into writer briefs. Show clients exactly what's missing and why—with competitor evidence they can verify.
Use case: Content audits, quarterly content planning, new client onboarding, writer briefing.
In-House Marketing Teams
Prioritize which pages to update first based on gap severity. Build a business case for content investment with concrete competitor comparisons. Stop arguing about what "good content" means—show the data.
Use case: Content refresh prioritization, stakeholder reporting, editorial calendar planning.
Content Teams and Writers
Get clear briefs with specific sections to add, entities to include, and depth targets to hit. No more vague instructions like "make it more comprehensive." The analysis tells you exactly what's missing.
Use case: Writing briefs, content optimization, quality assurance before publishing.
Limitations and Expectations
Transparency builds trust. Here's what this tool does well and where its limits are.
Competitor Discovery Has Variability
Consensus sampling reduces noise, but AI outputs still vary. A competitor that appears in 3/5 samples today might appear in 4/5 tomorrow. High-confidence URLs (4-5/5) are stable; medium-confidence URLs (2-3/5) should be interpreted with appropriate caution.
The Tool Identifies Gaps—Execution Is on You
The analysis tells you what's missing. Whether you close those gaps effectively depends on your content quality, your writers, and your implementation. A list of missing sections doesn't automatically become a good page.
Not a Guarantee of Rankings or AI Mentions
Closing content gaps improves your page's completeness and competitiveness. It does not guarantee rankings, traffic, or AI citations. Search results depend on hundreds of factors beyond content structure.
Extraction Confidence Varies by Page
Some competitor pages extract cleanly. Others don't—heavy JavaScript rendering, paywalls, or unusual structures can reduce extraction accuracy. The analysis flags low-confidence extractions so you know which comparisons to trust.
AI Content Gap Analysis FAQs
Still have questions? The best way to understand the analysis is to run one.
Run My Gap AnalysisRun Your Content Gap Analysis
Stop guessing what your content is missing. Compare your page against the competitors that actually show up for your target queries—then get a clear list of sections, entities, and depth to add.
Run My Gap AnalysisResults in 5-10 minutes • Export as CSV or Markdown